Smores Crumbl Cookies have taken the dessert world by storm—combining nostalgic campfire flavors with a modern bakery twist. These cookies bring together rich melted chocolate, golden graham crumbs, and toasted marshmallow in a way only Crumbl can. Whether you’re a fan of traditional smores or discovering Crumbl cookies for the first time, this article dives deep into why the smores Crumbl cookie is so beloved, how it compares to homemade versions, and even how you can recreate it yourself.
Looking for inspiration? Try our best smore cookies recipe for a perfect homemade match!
Let’s break down the layers of this crave-worthy treat.
Table of Contents
What Are Smores Crumbl Cookies?
Understanding the Smores Flavor Craze
There’s something timeless about the combination of graham crackers, melted chocolate, and gooey marshmallow. That iconic trio, born around a campfire, inspired a wave of creative desserts—including the smores Crumbl cookies. These indulgent treats take everything people love about s’mores and wrap it into a giant, chewy cookie.
As someone who loves baking sweet, nostalgic recipes like this chocolate chip cookie cake, I instantly fell in love with the marshmallow-filled cookie Crumbl offers. It’s not just the flavor—it’s the texture: crisp edges, soft center, and warm, gooey pockets of chocolate and marshmallow. That layered richness is why gourmet cookie trends keep circling back to s’mores in new and exciting ways.
How Crumbl Reinvented the Classic Smore
Crumbl’s version isn’t just a bigger cookie—it’s a full experience. They start with a buttery graham cracker cookie base and mix in milk chocolate chips before topping the cookie with toasted marshmallows. Then comes the signature Crumbl touch: a chocolate drizzle and buttery graham crumb sprinkle that sends it over the top.
What sets it apart? It’s the thick, bakery-style build. Every bite delivers chewy, crunchy, and melty textures all at once. When you look at the success of other flavor mashups like almond croissant cookie bars, it’s easy to see why fans consider the s’mores version a Crumbl fan favorite. And yes, if you’re craving a chewy chocolate marshmallow cookie, this one’s got you covered.
Smores Crumbl Cookies Ingredients
Key Components That Make It Unique
To create cookies that taste just like Crumbl’s, the right ingredients matter. The base of smores Crumbl cookies starts with butter—softened or browned—combined with brown sugar and granulated sugar to build that chewy, rich structure. Crushed graham crackers give the dough its signature nutty flavor and sandy texture, creating a cookie that’s distinctly s’mores without overpowering the palate.
What sets this apart from ordinary cookies is the marshmallow filled cookie topping. Large milk chocolate chips or chocolate chunks are folded in to give gooey pockets throughout. Once baked, halved marshmallows are pressed into the warm cookie before being broiled briefly to toast the tops. The result? A chocolate stuffed cookie with irresistible texture and a golden, melty marshmallow layer that screams comfort.’s, the right ingredients matter. The base of smores Crumbl cookies starts with butter—softened or browned—combined with brown sugar and granulated sugar to build that chewy, rich structure. Crushed graham crackers give the dough its signature nutty flavor and sandy texture, creating a cookie that’s distinctly s’mores without overpowering the palate.
What sets this apart from ordinary cookies is the marshmallow filled cookie topping. Large milk chocolate chips or chocolate chunks are folded in to give gooey pockets throughout. Once baked, halved marshmallows are pressed into the warm cookie before being broiled briefly to toast the tops. The result? A chocolate stuffed cookie with irresistible texture and a golden, melty marshmallow layer that screams comfort.
Secret Ingredients That Elevate Flavor
A Crumbl-inspired cookie deserves a few elevated touches. For deeper flavor, brown your butter before mixing. The caramelized notes bring richness to the graham cracker dough. Use high-quality chocolate chips—Guittard or Ghirardelli melt beautifully and mimic Crumbl’s signature softness.
Top each cookie with buttery graham cracker crumbs and a chocolate ganache drizzle for that perfect finish. This step echoes the toppings found in your best smore cookies recipe, which layers textures just as well.
If you’re watching your calorie count, it’s helpful to preview the ingredients against our how many calories in a smores cookie guide. Even with indulgent ingredients, making them at home lets you tweak sugar levels, reduce chocolate slightly, or swap in dark chocolate for added depth.
How to Make Smores Crumbl Cookies at Home
Step-by-Step DIY Copycat Recipe
If you’ve ever wanted to bake Crumbl-style cookies from your kitchen, this is your go-to Crumbl cookie copycat recipe. It delivers that gooey, chewy, marshmallow-rich experience with ingredients you likely already have.
Here’s what you’ll need:
Ingredients:
- 1 cup (2 sticks) unsalted butter (browned or softened)
- ½ cup light brown sugar
- ⅓ cup granulated sugar
- 1 large egg
- 1 tsp vanilla extract
- 1 ⅓ cup all-purpose flour
- ¾ cup crushed graham crackers (plus more for topping)
- ¾ tsp baking soda
- ½ tsp salt
- ¾ cup milk chocolate chips or chunks
- 8–10 large marshmallows, cut in half
- ¼ cup melted chocolate (for drizzle)
- 1 tbsp butter + 2 tbsp crushed graham crackers (mixed, for topping)
This recipe yields about 8 jumbo cookies, perfect for sharing—or not.
Directions:
- Brown your butter in a saucepan, then cool for 10 minutes. If skipping browning, simply soften.
- In a large bowl, cream the butter with both sugars until fluffy.
- Mix in the egg and vanilla until combined.
- In a separate bowl, whisk together flour, baking soda, salt, and graham cracker crumbs.
- Combine the dry with wet ingredients until just mixed.
- Fold in chocolate chips.
- Scoop large cookie balls (about ¼ cup each) onto a lined baking sheet.
- Bake at 350°F for 10–11 minutes—until just set but not browned.
- Immediately press 2 marshmallow halves into each cookie.
- Broil 1–2 minutes until golden and gooey.
- Drizzle with melted chocolate and sprinkle with graham topping.
- Serve warm for the ultimate chewy chocolate marshmallow cookie experience.
If you love layered bakes, check out this smore cookie cake recipe —it transforms these same flavors into a party-perfect treat.
Print
Smores Crumbl Cookies
- Total Time: 27 mins
- Yield: 8 cookies 1x
- Diet: Vegetarian
Description
These homemade smores Crumbl cookies are thick, gooey, and packed with graham cracker, chocolate, and marshmallow flavor. They’re the perfect copycat dessert for cookie lovers.
Ingredients
1 cup unsalted butter (softened or browned)
½ cup light brown sugar
⅓ cup granulated sugar
1 large egg
1 tsp vanilla extract
1⅓ cups all-purpose flour
¾ cup crushed graham crackers
¾ tsp baking soda
½ tsp salt
¾ cup milk chocolate chips
8–10 large marshmallows (halved)
¼ cup melted chocolate (for drizzle)
1 tbsp butter + 2 tbsp crushed graham crackers (mixed, for topping)
Instructions
1. Brown the butter (optional) and let it cool for 10 minutes.
2. Mix the butter with both sugars until smooth.
3. Add egg and vanilla; stir to combine.
4. In another bowl, whisk flour, graham crumbs, baking soda, and salt.
5. Combine dry with wet ingredients, then fold in chocolate chips.
6. Scoop dough into 8 large balls and place on baking sheet.
7. Bake at 350°F for 10–11 minutes until just set.
8. Immediately press marshmallow halves onto cookies.
9. Broil for 1–2 minutes until marshmallows are golden.
10. Drizzle melted chocolate and sprinkle graham topping before serving.
Notes
Let cookies cool slightly before adding drizzle so it doesn’t melt off. Use parchment paper to avoid sticking. Store extras in an airtight container for up to 3 days.
- Prep Time: 15 mins
- Cook Time: 12 mins
- Category: Dessert
- Method: Baking
- Cuisine: American
Nutrition
- Serving Size: 1 cookie
- Calories: 410
- Sugar: 28g
- Sodium: 180mg
- Fat: 21g
- Saturated Fat: 12g
- Unsaturated Fat: 8g
- Trans Fat: 0g
- Carbohydrates: 48g
- Fiber: 2g
- Protein: 4g
- Cholesterol: 55mg
Baking Tips to Get the Perfect Gooey Center
Don’t overbake. Pull cookies when they look underdone—the residual heat finishes them off. Use large marshmallow halves for dramatic tops or mini marshmallows for quicker broiling. Let cool slightly before drizzling so toppings don’t slide.
Smores Cookie vs. Crumbl’s Version
Texture and Flavor Comparison
Traditional smores cookies are often thin, slightly chewy, and packed with chocolate chips and mini marshmallows. While tasty, they don’t quite reach the over-the-top decadence of smores Crumbl cookies. Crumbl’s version takes the base to another level—it’s thick, soft-centered, and finishes with a golden marshmallow cap and extra graham cracker dust.
Where a homemade cookie might have crispy edges, Crumbl’s has a buttery, pillowy bite throughout. It’s this texture difference that turns a good cookie into a craveable one.
What Sets Crumbl’s Cookie Apart?
It’s not just size or ingredients—it’s the execution. Each cookie is crafted to feel like a luxurious dessert. The gooey marshmallow sits perfectly browned, the chocolate chunks remain melty, and the extra graham crumbs add crunch and aroma with every bite.
Crumbl’s use of gourmet cookie trends—like oversized bakes, dramatic toppings, and rotating seasonal flavors—builds both anticipation and exclusivity. It’s not just about taste; it’s about experience. And that’s what makes the Crumbl fan favorites list grow with every flavor release.
Their s’mores version stands tall beside trending cookies like chocolate lava and dulce de leche, but remains a customer go-to. Why? It nails nostalgia while delivering something fresh. It’s no wonder people look for DIY Crumbl cookies to recreate that moment at home.
Nutritional Info and Calorie Count
How Many Calories Are in One Smores Cookie?
If you’re counting calories, brace yourself—smores Crumbl cookies are deliciously indulgent. A full-sized cookie clocks in at around 760 calories, according to estimates from bakers who’ve recreated Crumbl’s dimensions. That includes generous helpings of sugar, butter, chocolate chips, and marshmallows. For context, a quarter cookie (about 2 oz) has roughly 190 calories.
Are There Any Healthy Alternatives?
Absolutely. Try swapping some all-purpose flour with white whole wheat or oat flour to add fiber. Reduce the sugar slightly or substitute half with coconut sugar for a milder glycemic load. You can also use dark chocolate (70% cacao or higher) instead of milk chocolate for less sugar and more antioxidants.
Mini cookies—about 2 tablespoons of dough—make portion control easy. Skip the marshmallow drizzle and graham topping to shave off extra calories without sacrificing the essence. Or explore other better-for-you bakes like almond-based or fruit-sweetened cookies on our blog.
Just remember: these cookies are a treat. Whether full-size or modified, the goal is satisfaction, not perfection.
The Crumbl Cookie Culture
Why Are Crumbl Cookies So Special?
Crumbl has redefined what a cookie can be. Their success isn’t just about the ingredients—it’s about experience. Every cookie is oversized, loaded with dramatic toppings, and crafted to be photographed just as much as it’s eaten. Smores Crumbl cookies are a perfect example: gooey, golden, and instantly nostalgic, they hit that sweet spot between tradition and trend.
But there’s more. Crumbl rotates its flavors weekly, which keeps customers checking back in every Monday. Add in clean branding, pink boxes, and an elevated in-store experience, and you get something closer to a dessert event than a bakery run.
What Makes Them a Social Media Phenomenon?
Crumbl exploded in popularity thanks to their TikTok strategy. Videos of people biting into marshmallow filled cookies, stretching melted chocolate, or reviewing the week’s lineup go viral almost instantly. Influencers, foodies, and even celebrities join the hype—boosting the reach of each flavor launch.
One of the most buzzed-about releases was the Kylie Jenner cookie recipe collaboration, which sparked sold-out weeks and even second-round releases. When fans talk about gourmet cookie trends, Crumbl is always leading the list—and the s’mores flavor regularly ranks among their top flavors on Reddit and Instagram.
With more than a million social followers and a built-in culture of sharing and comparing, Crumbl isn’t just a brand—it’s a movement. And whether you grab your cookies in-store, order delivery, or bake your own, being part of the Crumbl cookie copycat recipe wave has never been more fun.
FAQ’s: Smores Crumbl cookies
What’s in the smores Crumbl cookie?
The smores Crumbl cookie is made with a soft graham cracker cookie base, filled with melty milk chocolate chips, and topped with gooey toasted marshmallows. It’s finished with a chocolate drizzle and a sprinkle of buttery graham cracker crumbs—capturing that classic campfire flavor in every bite.
What is a Smore cookie?
A s’more cookie takes the flavors of the classic treat—graham crackers, chocolate, and marshmallow—and combines them into a cookie format. Some versions use a graham cracker dough, others stuff marshmallows inside. Crumbl’s version layers the toppings for a dramatic look and gooey texture.
What are the Kylie Jenner Crumbl cookies?
These are limited-time flavors Crumbl has released in collaboration with Kylie Jenner. They often reflect her personal favorites and usually feature indulgent mix-ins like marshmallows, cookie butter, or chocolate. When the Kylie cookie drops, it’s often among the first to sell out—much like the smores Crumbl cookies.
Why are Crumbl cookies so special?
Crumbl cookies stand out because of their oversized shape, rich textures, and rotating weekly menu. Their bold flavors—like chewy chocolate marshmallow cookies or stuffed creations—make them Instagram-ready and craveable. Add in the social buzz and consistent quality, and it’s easy to see why Crumbl has a loyal following.
Conclusion
Smores Crumbl cookies aren’t just a cookie—they’re a cozy, nostalgic experience baked into a palm-sized treat. From their buttery graham cracker base to the gooey marshmallow crown, they capture the magic of s’mores in every bite. Whether you’re lucky enough to catch them on Crumbl’s rotating menu or excited to bake a DIY Crumbl cookie version at home, one thing’s for sure: this flavor is unforgettable.
Want more sweet inspiration? Follow me on Facebook and Pinterest where I share cozy, easy-to-make baking recipes just like this one. Every bite is a warm hug. Let’s bake something beautiful together.